You can always use bold modern fonts or serif fonts for the headers and sub headers to add contrast to the copy. If you’re creating some brand publications, or sending out a newsletter, it’s best to use sans serif font as the body text. Usually, sans serif type is easier to read than its serif counterpart, because there are fewer flourishes to draw the eye. Using the best sans serif fonts for print or web content makes it easier for customers to scan through your copy. Body textĪ sans serif font is also a good choice for body text. Switching away from a stuffier serif font can make your company seem more relatable. Sans serif fonts have grown increasingly popular among tech companies over the years, as they aim to become more approachable.
If you like the idea of coming across as young, forward-thinking, and a little more fun to your target audience, sans serif fonts are usually a good choice. The best sans serif fonts for logos exude a friendly and modern air. You could use sans serif fonts in: Logo design While serif fonts look sharp and authoritative, the letters in sans-serif fonts are more playful and smooth. Sans serif fonts are softer, more rounded, and extremely easy to read at any size.Ĭompared to their counterparts, sans serif fonts are all about throwing off tradition in favor of modern clarity and emotional impact.Ĭompanies using the best sans serif fonts available today are often trying to come across as more youthful and approachable. The sans serif font is a very specific kind of type, designed without the “serifs”, or feet which appear on the letters in a “serif” font. From Times New Roman to Georgia Bold, Helvetica to Georgia. When to use sans serif fontsĬompanies have a lot of options when it comes to typography. We’ve put together this list of some of the best sans serif fonts for web assets, print, and logos, to help you build your very own font swipe file. Ideal for modern companies who want to showcase an informal, friendly, and approachable image, sans-serif fonts work in many different spaces. While serif fonts demonstrate traditional and classical values, sans-serif fonts are more cutting-edge. Like your brand colors, your tone of voice, or even your logo, your font choices say something important about the kind of company you run. With sans serif fonts, you convey your message clearly, and stylishly, whether you’re publishing blog posts, or sending email marketing campaigns.Īs most companies know, typography is just one of the tools you can use to make your brand stand out in the modern marketplace. With good sans serif fonts, you can make an immediate impact on your audience – but where do you start searching for the best styles? The best sans serif fonts give your brand a modern appeal, making your company seem more approachable and youthful.
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